AT&T Hello Lab is a collection of original entertainment created by, for and with Millennial and Gen Z audiences on social media. Fans are not only able to engage directly with their favorite creators, but can also participate in driving the stories forward. This bi-directional entertainment results in the building of powerful communities that rabidly engage with the programming.
June 2018 • Cannes
March 2018 • Shorty Awards
Guilty Party Redefining Branded Entertainment for the Social Media Generation
January 2018 • Adweek
September 2017 • Streamy
June 2017 • Cannes
June 2017 • Cannes
April 2017 • Shorty Awards
The Disappearing Girl | A YA interactive drama played out over social media
January 2017 • Digiday
December 2016 • The Drum
October 2016 • Streamy
March 2016 • Shorty Awards