About Hello Lab | AT&T Hello Lab

AT&T Hello Lab is a collection of original entertainment created by, for and with Millennial and Gen Z audiences on social media. Fans are not only able to engage directly with their favorite creators, but can also participate in driving the stories forward. This bi-directional entertainment results in the building of powerful communities that rabidly engage with the programming.

Contact

hello@att-hellolab.com

Awards

Social and Influencer - Online Community Building and Management - Short List - Guilty Party (AT&T Hello Lab)

June 2018 • Cannes

Best Branded Series - AT&T Hello Lab's Guilty Party

March 2018 • Shorty Awards
Guilty Party Redefining Branded Entertainment for the Social Media Generation

2017 Arc Awards: Best Use of Short-form Fiction Serial/Series
"The Disappearing Girl: Reinventing Romcoms for the Social Media Generation"

January 2018 • Adweek

Best Branded Video or Series: The Disappearing Girl, Collins Key (AT&T Hello Lab)

September 2017 • Streamy

Film Category (Viral Film) - Short List - AT&T It Can Wait

June 2017 • Cannes

Media - Use of Branded Content created for Digital or Social Media. - Short List - AT&T Hello Lab's The Disappearing Girl

June 2017 • Cannes

Best Use of Platform (Youtube) - AT&T Hello Lab's The Disappearing Girl

April 2017 • Shorty Awards
The Disappearing Girl | A YA interactive drama played out over social media

Best Video Ad - SummerBreak It Can Wait 2016

January 2017 • Digiday

Branded Content Strategy of The Year - AT&T Hello Lab

December 2016 • The Drum

Best Brand Campaign - Writing with Grace, Grace Helbig (AT&T Hello Lab)

October 2016 • Streamy

Online Community - AT&T's SummerBreak

March 2016 • Shorty Awards